5th March 2020   |  Olympia Conference Centre 

© Copyright 2020 Charity Digital Trust


Creating a digital culture - a guide to securing stakeholder buy-in

Digital transformation is really about people, not technology. Your employees, members and donors need to be on the journey with you. 

Your digital transformation programme is destined to fail if your organisation can’t create a digital culture and if your internal and external stakeholders aren’t bought into it. It’s essential to communicate with and secure engagement from everyone, from your members and donors to your Board of Trustees.

Typically, people can be resistant to change and learning new systems. This session will discuss how you can create the right digital mindset and successfully engage your various stakeholders. Using lessons learnt from a variety of digital transformation projects they will provide advice on:

  • How to introduce and nurture a digital mindset in your organisation
  • Keeping your users at the centre of your organisation’s digital transformation
  • Approaches to securing buy-in from different stakeholders
  • Communication methodologies to help manage the change instigated by digital transformation

About Trillium

Trillium delivers digital transformation for charity and not-for-profit organisations. By bringing together strategy, digital and CRM, we transform the entire user experience, improving acquisition, retention and engagement. Our CRM and website solutions provide you with the insights and tools to easily develop innovative fundraising approaches, connect with those who most care about your cause and positively manage all your relationships, donor and beyond.

We pride ourselves on our high standards of technological and strategic expertise which – combined with our commitment to outstanding customer support – ensures the success of your digital initiatives.

We’re ready to start you on your digital transformation journey. #ExperienceMatters

About the speakers: 

Gavin Pollock leads on Trillium’s technology strategy. He ensures Trillium leads the way with best-of-breed platforms and forward-thinking solutions. As Chief Technical Architect, he supports clients in achieving their organisational goals by matching them with the right technology strategy. He delivers this by using his deep membership and charity sector experience as well as his significant technical background in enterprise architecture. Gavin has over 20 years of CRM and website development and integration experience, specialising in Microsoft Dynamics 365.  In 2010, before founding Trillium with Alan Perestrello, he was Development Director at Challow and eFurnace. He graduated from the University of Cape Town, in Electrical Engineering & Computer Science.

Alan Perestrello leads on Trillium’s commercial strategy; he ensures that our clients’ experience matters. He’s an expert in delivering digital transformation by creating trusted and transparent relationships, teams and strategies. Alan is dedicated to putting people and strategy before technology. He believes that the success of any technical project is dependent on this approach. He combines his expertise in the membership and charity sector with decades of IT management to support organisations create a digital mind set and deliver meaningful innovation. Before founding Trillium with Gavin Pollock in 2010, Alan was Operations Director for eFurnace and Business Development Director at Challow. Alan graduated from the South African School of Advertising as a Media Planner, working in media agencies as a planner, buyer and strategist.


Alan Perestrello

Gavin Pollock